PSI - Issue 64

ScienceDirect Available online at www.sciencedirect.com ScienceDirect Available online at www.sciencedirect.com ScienceDirect Structural Integrity Procedia 00 (2023) 000 – 000 Available online at www.sciencedirect.com Procedia Structural Integrity 64 (2024) 2214–2221 Structural Integrity Procedia 00 (2023) 000 – 000

www.elsevier.com/locate/procedia

www.elsevier.com/locate/procedia

2452-3216 © 2024 The Authors. Published by ELSEVIER B.V. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0) Peer-review under responsibility of SMAR 2024 Organizers 10.1016/j.prostr.2024.09.346 2452-3216 © 2024 The Authors. Published by ELSEVIER B.V. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0) Peer-review under responsibility of SMAR 2024 Organizers 2452-3216 © 2024 The Authors. Published by ELSEVIER B.V. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0) Peer-review under responsibility of SMAR 2024 Organizers SMAR 2024 – 7th International Conference on Smart Monitoring, Assessment and Rehabilitation of Civil Structures Advancing Digital Architecture in the Metaverse: A Case Study of Pini Group's Helmallery Umberto Ceccarelli * Metaverse Architect, Pini Group SA, Via Besso 7, 6900 Lugano, Switzerland Abstract This paper provides a comprehensive exploration of the collaboration between Pini Group and Helm in creating the "Helmallery" within Decentraland, a landmark project that marks a significant advancement in the integration of virtual and physical architectural practices. This study analyzes the technical and architectural challenges, solutions, and innovations involved in constructing a multi-storey virtual environment tailored for cultural, artistic, and corporate engagements. By focusing on the advanced deployment of blockchain technology for secure digital asset management and interactive solutions, the paper outlines how these technologies have been harnessed to enhance user experience and engagement within the metaverse. Furthermore, it discusses the broader implications of such integrations, illustrating the potential for virtual environments to revolutionize traditional concepts of space, interaction, and community in digital ecosystems. The Helmallery project serves as a pivotal case study for future developments in virtual architecture for Pini Group, providing valuable insights into the complexities of designing and implementing functional and immersive virtual spaces that align with modern technological capabilities and user expectations. Keywords: Metaverso, museum, dissemination, computer science, construction conceptualizzation 1. Introduction The metaverse, incorporating virtual reality (VR), augmented reality (AR), and blockchain technology, represents a pivotal evolution in digital interaction, merging the physical and digital worlds to enhance sectors such as entertainment, education, and commerce (Figas, 2023; Petkov, 2023). The "Helmallery" project, a collaborative venture between Pini Group and Helm within Decentraland, showcases the fusion of traditional architectural practices with modern digital technologies. This partnership has not only set new benchmarks for the creation of virtual spaces SMAR 2024 – 7th International Conference on Smart Monitoring, Assessment and Rehabilitation of Civil Structures Advancing Digital Architecture in the Metaverse: A Case Study of Pini Group's Helmallery Umberto Ceccarelli * Metaverse Architect, Pini Group SA, Via Besso 7, 6900 Lugano, Switzerland Abstract This paper provides a comprehensive exploration of the collaboration between Pini Group and Helm in creating the "Helmallery" within Decentraland, a landmark project that marks a significant advancement in the integration of virtual and physical architectural practices. This study analyzes the technical and architectural challenges, solutions, and innovations involved in constructing a multi-storey virtual environment tailored for cultural, artistic, and corporate engagements. By focusing on the advanced deployment of blockchain technology for secure digital asset management and interactive solutions, the paper outlines how these technologies have been harnessed to enhance user experience and engagement within the metaverse. Furthermore, it discusses the broader implications of such integrations, illustrating the potential for virtual environments to revolutionize traditional concepts of space, interaction, and community in digital ecosystems. The Helmallery project serves as a pivotal case study for future developments in virtual architecture for Pini Group, providing valuable insights into the complexities of designing and implementing functional and immersive virtual spaces that align with modern technological capabilities and user expectations. Keywords: Metaverso, museum, dissemination, computer science, construction conceptualizzation 1. Introduction The metaverse, incorporating virtual reality (VR), augmented reality (AR), and blockchain technology, represents a pivotal evolution in digital interaction, merging the physical and digital worlds to enhance sectors such as entertainment, education, and commerce (Figas, 2023; Petkov, 2023). The "Helmallery" project, a collaborative venture between Pini Group and Helm within Decentraland, showcases the fusion of traditional architectural practices with modern digital technologies. This partnership has not only set new benchmarks for the creation of virtual spaces © 2024 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0) Peer-review under responsibility of SMAR 2024 Organizers * Umberto Ceccarelli. Tel.: +41 91 961 24 00 E-mail address: umberto.ceccarelli@pini.group * Umberto Ceccarelli. Tel.: +41 91 961 24 00 E-mail address: umberto.ceccarelli@pini.group